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Florida therapists and counselors

Here's how therapists in private practice in Florida are saving money on their health insurance this year

Florida still has nationwide PPO options. Let me explain how therapists and counselors working for themselves are finding health coverage despite rising premiums and a gap in the state's safety net.

Sam Jaber, licensed health insurance broker

Hi, I'm Sam Jaber. I'm a licensed health insurance broker based in Tampa, with licenses in 36 states. Everything I do is handled over the phone, which tends to work well for clinicians who already have full schedules of telehealth appointments.

When Florida counselors and therapists move from agency employment or a group practice into their own business, three insurance issues often catch them off guard. Their former group coverage doesn't follow them, marketplace premiums have increased considerably this year, and the marketplace PPO is substantially more expensive than competing plans. Let me walk you through each issue.

Yes, you can still get a nationwide PPO in Florida

Here's the encouraging part: I can still help you find nationwide PPO coverage in Florida. If you're a clinician in good health, I'd recommend getting a quote before ruling it out.

Browsing HealthCare.gov might give you a different impression. Florida's marketplace file includes 410 medical plans this year, but just 14 PPOs, all offered by one company. In Escambia, the Panhandle PPO costs 98% more than the least expensive plan using another network. In Okaloosa, it's 102% higher. Across Florida counties, the typical PPO premium is roughly twice the competing price.

Outside the marketplace, private insurers offer medically underwritten plans with PPO networks extending nationwide. Your health determines the price. That's the category I'd compare for a healthy therapist whose income exceeds the subsidy cutoff.

The income question every clinician should answer first

I'd begin by checking whether your household income qualifies for a HealthCare.gov premium tax credit. Eligibility depends on income for the year you're buying coverage. For someone running a solo practice, that means earnings after expenses for office space, EHR systems, billing services, liability insurance, and continuing education. The cutoff is around four times the poverty level, increasing as household size grows.

Many clinicians operating solo practices earn close to that cutoff, making it especially important this year. Florida's insurance regulator reported that approved individual plan rates increased an average of 34.1% for 2026, before subsidies and weighted by enrollment. Qualifying for the credit can offset most of that increase. Earning above the eligibility limit means facing the higher price without that assistance.

Scenario 1 of 3

My practice is growing and I'm under the line

In that case, HealthCare.gov coverage is generally your most affordable option, since premium credits can only be applied to marketplace policies.

Income from private practice can fluctuate quite a bit. Canceled sessions, delays getting onto insurance panels, and slower holiday periods all affect earnings. If your actual income exceeds the estimate you submitted, you may need to repay some premium credits when filing taxes. Whenever your patient caseload changes, adjust your income projection through HealthCare.gov.

Since most HealthCare.gov plans offered in Florida are HMOs, I'll also help verify that the doctors and other providers your family relies on are included in the network.

Scenario 2 of 3

I'm over the line and in good health

Without a premium credit, you're paying Florida's entire unsubsidized rate, including this year's increase. For households in good health, I'd make sure to compare a medically underwritten nationwide PPO.

The application asks medical questions about everyone seeking coverage. An insurer may approve it, decline it, or approve it while excluding a specific condition. A good health history can help bring the premium below what you'd pay at full marketplace rates. Since private plans determine their own benefits, I'll explain the coverage and payment details before you agree to anything.

Scenario 3 of 3

I just left an agency and my first year looks thin

When you leave an employer that provides insurance, that coverage generally ends. Losing it normally gives you a special enrollment opportunity lasting 60 days to select a marketplace plan.

A first year with little practice income needs careful planning in Florida. Here's why: the state hasn't expanded Medicaid, and marketplace premium assistance usually doesn't begin until your income reaches the poverty level. If you earn less, you could end up qualifying for neither Medicaid nor the tax credit. When your expected income is near that threshold, I'd rather work through your enrollment with you before you apply.

Where the Florida figures come from

  • Florida's individual marketplace runs on HealthCare.gov; Florida is one of the states in the federal 2026 QHP Landscape file Source
  • For 2026 a marketplace PPO is sold in all 67 Florida counties, and only one insurer offers it Source
  • Matched within each county (silver plans, age 40, before any subsidy), the lowest-priced marketplace PPO costs 98% more than the lowest-priced plan of any other network type in Escambia and 102% more in Okaloosa; the statewide county median is about twice the price Source
  • Of the 410 marketplace medical plans in Florida's 2026 landscape file, 14 are PPOs and 316 are HMOs Source
  • Florida's insurance regulator put the average approved 2026 increase for individual plans at 34.1%, weighted by enrollment and before any subsidy Source
  • Florida has not adopted the Medicaid expansion Source
  • The marketplace premium tax credit generally starts at 100% of the federal poverty level Source

Questions therapists in private practice ask me

Straight answers, no sales pitch.

Can a therapist in private practice in Florida get a PPO?

Yes. Each Florida county has a marketplace PPO, although it generally costs about double what other plans charge. For someone in good health, I can also provide quotes for medically underwritten private coverage using a nationwide PPO network.

Why did my Florida marketplace premium go up so much?

According to Florida's insurance regulator, approved individual plan premiums for 2026 increased by an average of 34.1% before subsidies. Eligible households have much of that increase offset by tax credits, while those without credits face the entire higher cost.

My caseload changes month to month. How should I estimate income?

I'd use your previous tax return together with your most recent earnings to project this year's income. Then make adjustments on HealthCare.gov whenever your financial situation changes.

What happens if my income is very low in Florida?

You might fall into a coverage gap. Florida never expanded Medicaid, and marketplace tax credits typically require income reaching the poverty threshold. Below that level, you could be left without either form of assistance. Let's review your situation before enrolling.

Tell me about your caseload and your county

Let me know your Florida location, who needs insurance, and approximately how much your practice earned after expenses last year. I'll compare the coverage routes and their prices, and I'll be straightforward if your current insurance is already the right fit.

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