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Virginia business owners

Here's how small-business owners in Virginia are saving money on their health insurance this year

Even if Virginia's marketplace offers no PPO where you live, you can still buy a nationwide PPO anywhere in the state. Let me explain how owners of Virginia LLCs, S-corps and smaller businesses are finding coverage for themselves and their families.

Sam Jaber, licensed health insurance broker

Hi, I'm Sam Jaber. I hold health insurance licenses in 36 states, and I help Virginia business owners over the phone. Whether you've got a consulting LLC based in Herndon, a family-owned S-corp in Richmond or a contracting crew working in the Shenandoah Valley, we can handle your coverage together by phone.

If you own a business in Virginia, you're shopping for insurance through a system the state operates. Virginia's Insurance Marketplace has taken the place of HealthCare.gov, while a state reinsurance program helps manage premiums behind the scenes. Marketplace PPO coverage is confined to Northern Virginia, and Medicaid covers qualifying adults with income up to 138% of the poverty line. All of these details matter when deciding which coverage makes sense for a business owner.

You can still get a nationwide PPO anywhere in Virginia

Look at this year's 83 individual medical plans in Virginia and you'll see why network choice matters. There are 60 HMOs and 19 EPOs, leaving only 4 PPOs. Those PPOs are available exclusively in Northern Virginia. Even there, the lowest-priced silver PPO costs 131% more than the lowest-priced silver plan with another network type.

Wherever you live in Virginia, whether that's Winchester or Wise County, I can help you get a nationwide PPO. This is private coverage that requires medical underwriting, meaning every person in the family answers questions about their health. Those answers determine pricing, and the provider network reaches nationwide. If your family is healthy, I'd recommend looking at that quote before committing to another plan.

Group plan or individual plans?

The first thing many owners want to know is whether they can buy group insurance. When a business consists only of you, other owners and family members, you'll need individual coverage, either privately or through Virginia's Insurance Marketplace. SHOP, the marketplace for small businesses, may become available after you hire an employee who isn't an owner or relative. Even then, I'd compare the group price with individual coverage before deciding.

What decides how much help you get

Your household's expected income during the year of coverage determines the premium tax credit. For a sole proprietor or someone with a single-member LLC, that means net business profit. If you own an S-corp, the calculation includes both the salary you receive and the business profit that passes through onto your personal tax return.

Virginia has two additional pieces that work alongside the tax credit. On the lower-income side, Medicaid expansion provides coverage for adults earning up to 138% of the federal poverty level. On the higher-cost side, the Commonwealth Health Reinsurance Program reimburses insurance companies for a portion of their largest claims. Its purpose is to prevent premiums paid without subsidies from rising as much as they otherwise might.

Scenario 1 of 4

Your profit keeps the family eligible for the credit

When your household qualifies for the credit, Virginia's marketplace is almost always the stronger choice because you can't apply that credit to coverage purchased elsewhere. We'll check whether your children's doctors and other specialists participate in each HMO or EPO network. If you gain or lose a contract during the year, make sure you update your estimated business profit as well.

Scenario 2 of 4

The business does well and everyone is healthy

Once your income puts you above the tax-credit range, you're paying the full individual price for marketplace HMOs and EPOs. In Northern Virginia, the PPO costs more than twice as much. That's generally when I suggest comparing those prices with a privately issued nationwide PPO.

With private coverage, an underwriter reviews the medical history of everyone applying. The insurer may accept an applicant, reject the application or approve coverage while excluding a named medical condition. Families in good health can often pay less than the marketplace's full premium, and children attending college outside Virginia can remain within the network. Since coverage details vary by policy, I'll review the benefits with you carefully, one line at a time.

Scenario 3 of 4

The first year barely paid you

When you're starting a business, you might take home very little income. In Virginia, that could make you eligible for Medicaid, which covers adults earning up to 138% of the poverty level. As business profits grow beyond that threshold, you'll need to report the income change and look at marketplace coverage with the applicable tax credit.

Scenario 4 of 4

You're leaving an employer to run the business

Even when your former employer is too small for federal COBRA requirements, Virginia law may give you continuation rights. If you had coverage for at least three months, you could qualify for up to 12 months of continued insurance. Federal COBRA applies to larger employers instead. When you lose coverage through work, you also qualify for a special enrollment opportunity on Virginia's marketplace.

Where the Virginia figures come from

  • Virginia runs its own state-based marketplace, Virginia's Insurance Marketplace, instead of using HealthCare.gov Source
  • Of the 83 individual medical plans on Virginia's marketplace for 2026, 60 are HMOs, 19 are EPOs and 4 are PPOs, offered by 8 insurers Source
  • In the Northern Virginia rating area, the lowest-priced silver marketplace PPO costs 131% more than the lowest-priced silver plan of another network type (age 40, before any subsidy) Source
  • Virginia's Commonwealth Health Reinsurance Program, operating under a federal Section 1332 waiver since 2023, reimburses insurers for part of high-cost claims to lower individual-market premiums Source
  • With no employees, self-employed people buy coverage on the individual marketplace; hiring at least one employee who isn't an owner or family member may make a business eligible for SHOP Source
  • Virginia has adopted the Medicaid expansion, which covers adults with income up to 138% of the federal poverty level Source
  • Virginia law lets people continue group health coverage for 12 months after losing eligibility when federal COBRA does not apply, if they were covered for at least three months Source

Questions small-business owners ask me

Straight answers, no sales pitch.

Is there a marketplace PPO for Virginia business owners?

Marketplace PPO coverage comes from just one insurer in Northern Virginia, and the price is high. The rest of Virginia has no marketplace PPO option. If you're a healthy business owner, though, I can help you purchase a private nationwide PPO anywhere in the state.

Can my one-person LLC buy a group plan in Virginia?

SHOP isn't available until you hire an employee who isn't an owner or family member. Before that, your coverage must be individual.

Could Medicaid cover me while the business gets going?

Yes. Virginia expanded Medicaid eligibility to include qualifying adults whose household income is no more than 138% of the federal poverty level.

What is Virginia's reinsurance program?

It's a Virginia program operating with federal waiver approval. The state reimburses insurance companies for some of their most expensive claims, helping reduce premiums in the individual insurance market.

Tell me about your Virginia business

I start with four questions: how you've structured the business, approximately how much it earned, which Virginia locality you call home, and which family members need coverage. With those answers, I can identify a sensible direction, recommend coverage and put together a quote.

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