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Montana business owners

Here's how small-business owners in Montana are saving money on their health insurance this year

I can arrange nationwide PPO coverage for Montana families, but Bitterroot business owners also have a marketplace PPO that costs less than the EPO. Let's look at how small family-business owners around Hamilton can make that choice.

Sam Jaber, licensed health insurance broker

Hi, I'm Sam Jaber. As a health insurance broker licensed across 36 states, I work with Montana business owners by phone to help them choose coverage for their households.

Consider a husband and wife operating a small Hamilton brewery and taproom on Main Street through their LLC. Business picks up during summer as visitors come to float the river and explore Bitterroot trailheads. During winter, they mainly serve local customers and their dependable regulars. They have two children, including a younger child who visits a pediatric specialist in Missoula, roughly an hour to the north. Neither parent has employer coverage available, so every fall they compare plans through HealthCare.gov. In Ravalli County, they won't find HMOs, and marketplace PPOs actually cost less than EPOs.

You can still get a nationwide PPO in Montana

For 2026, Ravalli County residents can choose from 30 individual medical plans offered by three insurance companies. That includes 22 PPOs and 8 EPOs. The pricing favors PPO coverage here: for a 40-year-old receiving no subsidy, the lowest-cost silver PPO is 5% less expensive than the lowest-cost silver EPO. The same pricing relationship appears in 38 of Montana's 56 counties.

I can also arrange a private nationwide PPO for your Montana family. The insurer evaluates each person's health when determining eligibility and pricing, and the provider network extends beyond Montana for college visits, vacations and trips to see relatives elsewhere.

How the taproom's year turns into a premium

Marketplace credits depend on the household's income during the year being insured. For this brewery, that means business profit after paying for hops, grain, cans, equipment, rent and bartender wages, combined with any other household earnings. Assistance stops when income exceeds four times the federal poverty level, although the cutoff for a four-person family is considerably higher than for someone living alone.

Montana's unsubsidized premiums increased substantially for 2026. According to KFF, the benchmark silver premium for someone age 40 climbed 24.9% compared with 2025. The state also maintains a reinsurance program, and CMS renewed the program's federal waiver for the 2025 through 2029 plan years.

Scenario 1 of 3

The brewery's profit qualifies us for the credit

Premium credits apply only to coverage purchased through HealthCare.gov, and their value is calculated using a benchmark silver plan. That makes lower-priced coverage especially useful. In Ravalli County, the more affordable silver choice is a PPO. EPO coverage generally excludes nonemergency services outside its network, while a PPO contributes toward those services but leaves you paying more. For a family whose child visits a specialist in Missoula, a marketplace PPO supported by a premium credit will probably offer the strongest value. First, verify that the specialist participates in the network.

Scenario 2 of 3

Tourist season was huge and nobody's sick

Once household income exceeds the credit limit, everyone faces the full premium, including this year's increase. That's when I would compare Ravalli County marketplace PPOs with private insurance. The private carrier asks each person medical questions, then either approves the application, approves it with a specified condition excluded or declines coverage. Healthy households frequently qualify for premiums below the marketplace's unsubsidized rates. We'll examine the benefits carefully before making a selection.

Scenario 3 of 3

We're hiring a full-time brewer

Hiring a worker who is neither an owner nor a relative may make your company eligible for SHOP, the small-business marketplace, and group insurance. We should compare that possibility, even if the family's existing individual plans ultimately cost less.

Where the Montana figures come from

  • Montana uses HealthCare.gov for its individual marketplace Source
  • Ravalli County has 30 individual medical plans from 3 insurers for 2026: 22 PPOs and 8 EPOs Source
  • In Ravalli County, the lowest-priced silver PPO costs 5% less than the lowest-priced silver EPO (age 40, before any subsidy), as in 38 of Montana's 56 counties Source
  • KFF's average benchmark (second-lowest-cost silver) premium for a 40-year-old in Montana rose 24.9% from 2025 to 2026 Source
  • CMS approved an extension of Montana's state reinsurance waiver for plan years 2025 through 2029 Source
  • The premium tax credit is based on the second-lowest-cost silver plan and generally covers households with income from 100% to 400% of the federal poverty level Source
  • Self-employed people with no employees use the individual marketplace; a business with at least one employee who is not an owner or family member may qualify for SHOP Source
  • EPOs generally cover care outside their network only in an emergency; a PPO covers out-of-network care at a higher cost to you Source

Questions small-business owners ask me

Straight answers, no sales pitch.

Is the marketplace PPO cheaper than the EPO in Hamilton, Montana?

Yes, when comparing silver plans. Ravalli County's lowest-priced silver PPO has a premium 5% below the county's lowest-priced silver EPO.

Is Montana's reinsurance program still running?

Yes. Its underlying federal waiver received an extension covering the 2025 through 2029 plan years.

Can a two-owner LLC in Montana buy a group plan?

No SHOP eligibility until the business employs someone outside the ownership and family.

Can a Montana business owner get a nationwide PPO?

Yes. I can arrange private nationwide PPO coverage for healthy Montana business owners and their families.

Tell me about the business and the family

Tell me which county you're in, how old each family member is, approximately how much the business earned after expenses and whether employer coverage is available to anyone. I'll compare the prices of both PPO choices and explain which I'd recommend.

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